You might have heard the myth that “ slow and steady wins the race,” but this is a failure when it comes to website loading. Page load time is the primary milestone for your business success. In this technological era, every second count for your website to stand out from the competition.
Pages with longer loading time increase the bounce rate and make them close the tab and look something else. Site load speed is one of the ranking factors. The average loading speed of Google’s top 10 pages is 1.65 seconds.
Even a second of delay in page loading time make you lose many page views, drops customer satisfaction, and conversion loss. Is that what you are looking for? Obviously, a No. Then keeps reading this article to bag in a few tips to improve WordPress page speed.
Have you ever realized why your website is slow? Here are some of the reasons that you should keep track of:
High-resolution images consume more bandwidth while loading, and larger images eat up a lot of space on your site. PNG/GIF images retard your site speed. Unorganized images cost you more money in the form of bandwidth.
Browser caching is among the topmost suggestions given by the search engine. The main issue while using any kind of caching is to note how often the content on your site renews. Site-caching is one of the vital instruments to make your website faster and user-friendly.
If you have bulky code or unnecessary lines or breaks, then your site becomes less responsive. Some of the website developers use massive blocks of code that perform only minor functions. There are many tools that refine code and fix this problem.
Bad server/hosting selection will adversely impact your business. Choose the best hosting plan as per the needs of your business. For instance, massive sites may not perform well on the shared hosting. Choose the hosting plan as per the amount of traffic you expect.
If your site runs on WordPress, then it is easy to add widgets and plugins for a great look. But, they may make your site run at low speed. Use the extra elements that you actually need. Ensure the use of the ones that are recently updated.
your website should be speedy enough to catch the needs of the visitors. 1-2 seconds is the ideal and acceptable website loading speed. Here are a few tips to improve the speed of your site.
To enhance the load time of your site, you need to carefully select the WordPress theme. The right theme will be coded with the highest standards and SEO-friendly. The general thumb rule is to select the theme with minimal features matching your needs.
To ease your decision, here are a few theme suggestions to speed up the WordPress site:
Writtee: a free WordPress blog theme for food, travel, fashion, corporate, or any other amazing blogs. It is a perfect pixel design with mobile-friendliness.
This theme fully loads in 1.876 seconds.
Neve: it is a multipurpose theme perfect for blogs, small businesses, startups, agencies, firms, and e-commerce shops and adapts perfectly on any device. It has a loading time of 2.593 seconds
The browser requests lots of files if the user visits any page on your site. These HTTP requests will impact the speed of your site. Fewer HTTP requests improve the speed of your site. The total loading speed of the site depends on the number of HTTP requests that a site has to deal with.
Follow these tips to reduce HTTP requests:
Your WordPress accumulates a lot of junk like revisions, spams, comments, trashed comments, data of the plugins that you are not using, etc.
Before you start the cleanup process, create a WordPress backup for your site because the changes made by the clean up are irreversible. It is always to secure your data though; the cleanup does not mess with the posts and comments.
Clean up the WordPress database using WP-Sweep. This plugin analyzes the data that you need to clean up and gives you a report. The sweep report is segregated into different sections like posts, comments, user meta, options, terms, and database optimize.
Users of different countries experience different loading speeds. Users living closer to where your site is hosted will experience faster loading speed. A CDN maintains a copy of your website in the databases of various locations. This CBD serves the user from the nearest location. MaxCDN and Cloudfare are some of the best CDN services.
HTTP/2 improves the website’s speed by allowing browsers to simultaneously process multiple requests over the site. Look for the provider supporting HTTP/2. The improvement of the site with HTTP/2 is due to multiplexing, parallelism, and HPACK compression with Huffman encoding.
The major factor that influences the performance of the site is the hosting of the WordPress site. It might be a good choice to choose a shared hosting provider that offers unlimited bandwidth, space, emails, domains, and many other options. But the fact is that shared hosting delivers poor performance as the same server is shared with many other websites.
With the growing technology, there are many advances in the hosting industry, and the prices also decreased substantially. Choose the dedicated servers for a faster website loading experience.
Here are some best-dedicated hosting providers to choose from for your site:
HostGator: unlimited bandwidth with powerful hardware
Bluehost: ultimate performance accompanied by quality and control
InMotion: designed for critical business functions
A2 Hosting: ultra-fast speed and better conversion rates
You can upload audio/video files directly to the WordPress site, and they will be automatically displayed in an HTML5 player. But, this process will cost you bandwidth, and you may end up with overcharges from the hosting provider. Large media files may also increase the size of your backup, and it will be difficult for you to retrieve WordPress from backup.
Choose a hosting provider for media files like YouTube, Vimeo, DailyMotion, SoundCloud, etc. They allocate bandwidth for your media files.
Plugins expand the functionality of the website. WordPress plugins with poor coding often take more time to load. This may hit your website loading speed.
Selectively use the plugins that your site needs. So, pay attention to the best plugins:
WpForms, drag, and drop WordPress form builder works best with beginners.
Envira Gallery: a responsive gallery plugin for the photo and video files of your site.
Shared Counts, social media share button plugin for the larger sites with millions of page views each month.
Most of the WordPress themes and templates are written in PHP. It is a server-side scripting language and works on your hosting server. Most of the premier WordPress hosting companies use a stable PHP script on their servers. There may be a possibility that your hosting provider may work on slightly older PHP.
Ensure that your hosting provider uses PHP7 as it is two times faster than its predecessors.
The quality content on your site may be stolen at any time. This happens when someone uses the URL of the image and embeds it directly on their site. To avoid this, you can place a disclaimer below your images to notify the users that they are private property and not meant for use by others.
You can activate the hotlink blocking feature on the server or through the CDN.
WordPress will be updated regularly, and you may not get new features with every update. The updates are intended to fix bugs and security issues. Likewise, your WordPress themes and updates have regular updates. So, it is your duty to keep your site updated with the latest versions. Not following the updates may slow down your site and make it more vulnerable to threats
Tune your WordPress site like a race car and blaze it to cater to the needs of your customers. The faster site boosts the rankings and enhances the conversion rates. Make your quality content reach, products, and services reach the users through the faster loading speed of your site. Use the speed up tips for your WordPress site and make it ready for the competition.
I am Alwin Millie, have more than 3 years of experience in dealing with content writing, and published many articles on popular websites related to themes, WordPress plugins, web hosting, and more.